What Businessmen Should Know About SEO

What Businessmen Should Know About SEO

When you talk about search engine optimisation or SEO, it's most probably a conversation with IT practitioners - internet marketers or content developers, perhaps. It is an everyday thing for these people. Their knowledge and skills in SEO can determine how successful they are in the industry.

But how about if you're a businessman? From experience, I know that business owners and managers may only be slightly aware of SEO as an online marketing concept. After all, it is quite far from traditional marketing, and involves different practices, tools and standards.

This does not mean you shouldn't brush up on SEO. These days, a crucial part of a business's success is having an optimised web presence. Here are some things to remember about search engine optimisation:

1. You need it: It is not enough to just have a website. A website is useless if no one can find it. Through SEO, you are allowing search engines to index your site accurately and using the keywords that you select.

These days, there's no way around this. You can argue that you have a memorable brand and a unique domain name. Nevertheless, users typically head to search engines first when they do their online product research. It could mean a loss of business if your users can find your competitor and not you.

2. Take time to select keywords: You choice of keywords matter. This is what you'll be optimising your web presence for so it should be keywords that your users would use to look for you. Select around five keywords to optimise for. For example, as an SEO company in Penrith, you will get much more qualified traffic and convert more leads by targeting the keywords "SEO Penrith" instead of just "SEO" in general.

3. Use both general and niche keywords: Yes, it is hard to rank high in general keywords. You are competing practically with the whole world for it. However, you should have both general and niche keywords when doing SEO. General keywords let users and search engines know that you are part of your industry. Niche keywords target specific searches that your target market are likely to use to narrow down search results. For example, let's say you're a car mechanic and specialise in aintaining and upgrading Jeeps. You can use '4X4 Jeep parts and accessories' as general keywords; then use 'jeep parts Pernith' as niche keywords to target the market in your city.

4. Be patient: It takes time to get the results that you want when optimising your web presence. You need to allow days or weeks to pass before search engines like Google index your sites, and the other sites that link to you. Remember that how you rank in search results also depends on link building efforts you've done outside of your website.

5. Stay clean when it comes to your optimisation efforts: There are shady practices in SEO. These practices deliver results fast - but these are temporary results. In most cases, the search engines catch on and penalise these erring sites. Keep your SEO efforts within accepted guidelines and standards.

When in doubt, consult with an SEO expert. These people have seen the changing search engine landscapes, from Google's Panda update to Penguins and beyond. They would know the best approach to optimisation for your industry.

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 Edward A. Lindo
Internet Marketer