Free classified ads are a powerful way to sell your product or service online, but as far as internet marketing and affiliate marketing strategies are concerned a lot of us are unaware of the power of paid classified ads. There are a lot of factors that makes adopting a paid classified ads a very powerful approach in your internet marketing strategy some of which I have listed below.
1. Cheaper than social media and other counterparts: quikr, olx etc. provide you with a huge selling potential and are comparatively cheaper than their social media counterparts like: Facebook,MySpace etc. I recently bought a one month ad on quikr for a mere $6/month, if you have done social media advertising you would know that sometimes you have to pay upto $0.50/ click!
2. Exposure to an audience that is willing to buy: While on social media platforms the audience is not looking for products, even on PPC platforms like Google the chances that a potential customer will become a lead/sale are low, on classified ads, if a person has reached your product or service, the chances that they buy your product are very high! Why is it so? Well a person that came to a classified ads platform has come there with a purpose of buying and the chances that he/she buys your product if he lands on your ad are pretty high.
3. No Interrupt Advertising: Social media and PPV can affect your brand negatively as a person on social media looks at an ad as interruption, running pop-up ads on PPV or even buying higher search rankings on Google can sometimes prove less effective as people now days tend to ignore the paid results on Google, it is only the demographics that is new to the internet who do not realize what are ads and what are not, fall into the trap of PPV and sometimes even PPC. A person however comes on a classified ads platform to buy stuff, he is there by choice and is at advertisements on the platform which can better serve his/her needs and therefore such an ad type can never affect your brand negatively.
4. Make Better Relation ships With Your Potential Customers: While on social media platform communicating directly with your customer is less probable, on classified ads you can better form relationships with your potential customers by providing them with your mobile number and other personal details. On contact you can offer a potential customer with a free bee and thus build trust.
I recommend that you adopt this strategy and see how it affects your brand, I hope that this article was informative and will help to improve your internet marketing strategy.
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